DOING IT DIFFERENTLY IN ASHEVILLE, NC

WELCOME TO THE HOLLER

Goods + gear for the modern angler & outdoorsman.

Founded by Danny Reed, 2014

Crooked Creek Holler

We're a fly fishing and outdoor apparel brand out of Asheville, NC. Our goal is to bring together the best gear made by the best people for folks from all walks of life—no exceptions. We prioritize handmade, American made, responsibly sourced gear featuring designs inspired by music, art, and culture.

We source and produce quality products featuring wild designs and fresh artwork to offer something a little different to the fly fishing and outdoor communities. Small runs of our production tees and hats mean less waste and the reward of knowing that the apparel you buy from us won't get you lost in the crowd.

We're doing it differently and working to contribute to the fishing community in and around Asheville, NC. We love WNC and we love what we do. We hope y'all will too.